When it comes to your content marketing strategy, blogging should be home base.

Blogging is Key

The fact that there are 105 types of content is unsettling. As if we needed to be overwhelmed today. It’s time to get back to our storytelling roots. It’s time to blog.

Here are 15 reasons your content strategy must include blogging:

  1. You’ll generate 3x more leads via blogs than through ads
  2. Blogging is perfect for SEO
  3. Blogging provides 4x the likelihood of being found in organic search
  4. 52% of marketers agree that blogging is the most critical marketing tactic
  5. Blogging magnifies your brand
  6. Blog posts help build a long-lasting content machine
  7. Your blogs are an opportunity for transparency
  8. Blogging showcases your WHY
  9. Google likes blogging as a content marketing strategy
  10. Short-form content still works well in many industries
  11. Summarizing key takeaways pleases your audience and boosts SEO
  12. Blogging is a long term strategy that isn’t going away any time soon
  13. Blogging gives influencers in your niche something to share from your brand
  14. Blogging is affordable
  15. Blogging supports your other content strategies

Now, if you’re still asking, “Why do I need blogging to be a part of my content marketing strategy?” Here are the top 15 reasons why, in more detail…